2010年08月: あなたの知らない方が良かった世界

レクサス化するアウディに価値はあるのか？

2010年08月07日

　愚かな判断だと思う。アウディジャパン、クリーンＤＥ投入中止しＨＶとＥＶに注力今秋導入予定だったクリーンディーゼル車の発売を取りやめ、エコカー減税に対応する４つ星車の導入を増やすことや、２０１２年からハイブリッド車（ＨＶ）３モデルの導入を順次開始するとともに、電気自動車（ＥＶ）を１３年に限定発売するなど、日本市場における商品戦略の変更を明らかにした。アウディがなぜ日本で支持さ…

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