2010年01月: あなたの知らない方が良かった世界

プジョーのマーケティングが変わり始めた

2010年01月15日

　ってことで200年を迎えてロゴも刷新し、心機一転を図るプジョーとしてまずやるべきことは、マーケティング体制の早急な見直し。過去にBLOGで何度も述べてきたように、今までのオーナーマーケティングに欠けていたのはコミュニティの未成熟によるオーナー同士のつながる機会の欠如やプジョーを所有する理由の不鮮明さにあったといえる。オーナーがプジョーに対して愛着を持つための施策が伴っていな…

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